READING - Advertisers targeting young people (page 52)

2A Read the article quickly and say which of the following are NOT mentioned in the text.

• The time children spend watching television

2b Read the article again and find the following.

1. show an ad many times during school holidays; make TV commercials louder than programmes; sponsor programmes and show commercials before the programme starts; children's adverts are short, imaginative and often cartoons; offers of free toys, models of cartoon characters, gimmicky packaging and interactive websites.
   
2. children love adverts and watch them like entertainment programmes; children are less critical than adults and don't realise the advert has a persuasive message; many adverts promote unhealthy food.
   
3. Sweden, Greece, Denmark and the Netherlands.
4. France, Britain and Germany
5. Sweden bans advertising to children under 12; Greece bans TV adverts for children's toys between 7a.m. and 10 p.m.; France, Britain and Germany use self-regulation

VOCABULARY
3. Look at the article and find the words below. Which other words do they combine with? Is each combination adjective + noun or noun + noun?

• a) advertising managers: noun + noun
• b) attractive target: adjective + noun
• c) TV commercial: noun + noun
• d) persuasive message: adjective + noun
• e) vast sums: adjective + noun
• f) junk food: noun + noun
• fast food: adjective + noun
• g) interactive websites: adjective + noun
• h) television advertisement: noun + noun