READING - Advertising, Then and Now (page 50)

2A Read the article and underline the different ways of advertising mentioned.

• by word of mouth
• by putting inscriptions on walls
• papyrus / posters
  
• wall or rock painting
• handbills
• advertisement in weekly newspapers
• classified adverts
  
• mail order catalogues
• product placement
  
• TV commercials
• the use of famous personalities to endorse a product (endorsements)

2B Answer the questions about the first three paragraphs of the article.

1. Political campaigns; household goods for sale; things people had lost or found; goods
2. It increased the forms of advertising.
3. a) True; b) False - they gave more specific information; c) True
4. USP = Unique Selling Point (the qualities that make a product different from other products)

2C Complete the summary

1. endorse / promote goods / products / sales
2. companies
3. 30-second TV commercial
4. increase sales
   

VOCABULARY: advertising methods

1. word-of-mouth
2. poster
3. wall or rock painting
4. handbills
5. classified adverts
6. mail order (the catalogue is the book with descriptions of the products)
7. product placement
8. endorsement